Full Job Description
Join Our Team as a Digital Content Strategist
Are you a creative thinker with a knack for transforming ideas into compelling content? Do you have an insatiable curiosity that drives you to dig deeper and explore new horizons in the world of digital media? If so, we invite you to apply for the role of Digital Content Strategist at InnovateTech, a top revenue-generating technology company located in the heart of Roseville, Michigan.
About InnovateTech
At InnovateTech, we are committed to driving innovation and delivering exceptional digital experiences. As a leader in technology solutions and digital marketing strategies, our mission is to enhance the way brands communicate with their audiences. With a focus on quality, creativity, and customer satisfaction, we have captured a significant market share and are recognized as a trusted partner for enterprises around the globe.
Your Role
As our new Digital Content Strategist, you will spearhead the development and implementation of content strategies that align with our business goals. You will work closely with cross-functional teams—including marketing, sales, and product development—to produce high-quality content that informs, engages, and converts.
Key Responsibilities
- Develop and implement comprehensive content strategies that elevate our brand visibility and drive organic traffic.
- Conduct thorough audience research and competitive analysis to identify market trends and opportunities for growth.
- Create, edit, and distribute a variety of content types, including blog posts, articles, whitepapers, and social media updates.
- Collaborate with graphic designers and videographers to produce engaging multimedia content.
- Optimize content for SEO, ensuring that it meets best practices for search visibility while maintaining high engagement levels.
- Monitor and analyze content performance using analytics tools to inform future strategy adjustments.
- Assist in developing content calendars and campaigns that align with marketing initiatives and product launches.
- Manage the content creation process, from ideation through publication, while maintaining quality and brand guidelines.
- Stay abreast of industry trends, best practices, and emerging technologies to keep our content strategies cutting-edge.
- Facilitate workshops and training sessions to empower other departments with content creation skills.
What We Are Looking For
The ideal candidate for the Digital Content Strategist position will possess a unique blend of creativity and analytical skills. You should be passionate about storytelling and have a proven track record in crafting compelling narratives that resonate with diverse audiences. We are particularly interested in candidates with:
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- A minimum of 3–5 years of experience in digital content strategy, content marketing, or a similar role.
- Strong understanding of SEO best practices and experience with content management systems (CMS).
- Excellent writing, editing, and proofreading skills, with a keen attention to detail.
- Familiarity with analytics tools such as Google Analytics, SEMrush, or HubSpot.
- Ability to work collaboratively in a fast-paced, deadline-driven environment.
- Strong project management skills and the ability to prioritize multiple tasks effectively.
Why InnovateTech?
Working at InnovateTech means being part of a vibrant team that values innovation and creativity. Here are just a few reasons to consider a career with us:
- Competitive Salary: We offer a competitive salary package commensurate with experience and skills.
- Comprehensive Benefits: Enjoy a robust benefits package including health, dental, and vision insurance, along with a retirement savings plan.
- Work-Life Balance: Our flexible work hours and supportive environment promote a healthy work-life balance.
- Professional Development: We support your professional growth with continuous training and development opportunities.
- Employee Culture: Join a team that fosters creativity, diversity, and collaboration, where every voice is valued.
How to Apply
If you’re ready to take your career to the next level and play an integral role in enhancing our digital content strategy, we want to hear from you! Please submit your resume and a cover letter detailing your experience and vision for the Digital Content Strategist position.
Elevate your career with InnovateTech, where innovation meets excellence!
Equal Opportunity Employer
InnovateTech is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or veteran status.